{"id":10079,"date":"2021-11-06T07:00:04","date_gmt":"2021-11-05T23:00:04","guid":{"rendered":"https:\/\/missprotw.com\/?p=10079"},"modified":"2021-12-23T15:42:45","modified_gmt":"2021-12-23T07:42:45","slug":"businessbar-five-points-about-customer-relationship-management","status":"publish","type":"post","link":"https:\/\/missprotw.com\/businessbar-five-points-about-customer-relationship-management\/","title":{"rendered":"\u5275\u696d\u5c0f\u9152\u5427\uff5c\u6211\u5011\u8207\u9867\u5ba2\u7684\u8ddd\u96e2 \u2014\u2014\u300cCRM \u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u300d\u4e8b\u95dc\u91cd\u5927\uff015\u8981\u9ede\u4e86\u89e3\u6d88\u8cbb\u8005\u56de\u994b\u91cd\u8981\u6027"},"content":{"rendered":"<blockquote><p>\u300c\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u300d\u53c8\u7a31\u70ba\u9867\u5ba2\u7d93\u71df\uff08\u82f1\u6587\u5168\u540d\uff1aCustomer Relationship Management\uff0c\u7c21\u7a31 CRM\uff09\uff0c\u4e00\u7a2e\u4f01\u696d\u8207\u73fe\u6709\u5ba2\u6236\u53ca\u6f5b\u5728\u5ba2\u6236\u4e4b\u9593\u95dc\u4fc2\u4e92\u52d5\u7684\u7ba1\u7406\u7cfb\u7d71\u3002<\/p><\/blockquote>\n<p>\u767d\u8a71\u6587\uff1a<span style=\"color: #8e6fb3;\"><a style=\"color: #8e6fb3;\" href=\"https:\/\/www.sap.com\/taiwan\/insights\/what-is-crm.html\" target=\"_blank\" rel=\"noopener\">CRM<\/a><\/span> \u5c31\u50cf\u4e00\u500b\u4f01\u696d\u8207\u6d88\u8cbb\u8005\u9593\u7684\u804a\u5929\u5ba4\uff0c\u4e0d\u7ba1\u662f\u8001\u5ba2\u6236\u6709\u554f\u984c\u3001\u6216\u662f\u5c0d\u516c\u53f8\u6709\u8208\u8da3\u3001\u60f3\u4f86\u8a66\u8a66\u770b\u7684\u65b0\u5ba2\u6236\uff0cCRM \u6703\u7d71\u6574\u9019\u4e9b\u300c\u6f5b\u5728\u5ba2\u6236\u300d\u8207\u300c\u539f\u6709\u5ba2\u6236\u300d\u7684\u8cc7\u8a0a\uff0c\u4e26\u6574\u7406\u6210\u80fd\u8b93\u4f01\u696d\u512a\u5316\u5546\u54c1\uff0c\u62c9\u8fd1\u5f7c\u6b64\u8ddd\u96e2\u7684\u512a\u52e2\u3002<\/p>\n<p>\u8981\u641c\u96c6\u5230\u9019\u4e9b\u8cc7\u6599\u4e26\u975e\u9760\u4e00\u4efd\u7c21\u55ae\u554f\u5377\u5c31\u80fd\u5b8c\u6210\uff0cCRM \u901a\u5e38\u90fd\u662f\u900f\u904e\u591a\u9762\u5411\u7ba1\u9053\u5728\u9032\u884c\u6536\u96c6\uff0c\u5305\u62ec\u516c\u53f8\u5b98\u7db2\u3001\u96fb\u8a71\u3001\u7c21\u8a0a\u3001\u90f5\u4ef6\u3001\u7dda\u4e0a\u804a\u5929\u3001\u5e02\u5834\u884c\u92b7\u6d3b\u52d5\u3001\u92b7\u552e\u4eba\u54e1\u53ca\u793e\u7fa4\u7db2\u8def\u7b49\uff0c\u90fd\u80fd\u6709\u6548\u5f59\u6574\u4f7f\u7528\u8005\u8cc7\u8a0a\u3002<\/p>\n<h2 style=\"text-align: center;\">\u70ba\u4ec0\u9ebc CRM \u5f88\u91cd\u8981\uff1f<\/h2>\n<h3 style=\"text-align: center;\">\u56e0\u70ba\u54c1\u724c\u80fd\u300c\u7559\u4f4f\u5ba2\u6236\u300d\uff0c\u4e26\u505a\u51fa\u6d88\u8cbb\u8005\u300c\u9810\u671f\u4e2d\u7684\u5546\u54c1\u300d<\/h3>\n<p>\u57fa\u672c\u4e0a\u73fe\u5728\u4e0d\u53ea\u6709 B2B\u3001B2C \u4f01\u696d\u6709 CRM \u7684\u9700\u6c42\uff0c\u53ea\u8981\u6709\u92b7\u552e\u71df\u904b\u7684\u516c\u53f8\u6216\u54c1\u724c\uff0c\u90fd\u9700\u8981\u8ddf\u9867\u5ba2\u5efa\u7acb\u9577\u671f\u53cb\u597d\u7684\u95dc\u4fc2\uff0c\u624d\u80fd\u5728\u7af6\u722d\u6fc0\u70c8\u7684\u5e02\u5834\u4e2d\u9577\u9577\u4e45\u4e45\u7684\u7d93\u71df\u4e0b\u53bb\u3002<\/p>\n<div id=\"attachment_10080\" style=\"width: 636px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10080\" class=\"size-full wp-image-10080\" src=\"https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/\u5716\uff0f\u53d6\u81ea-Freepik.jpeg\" alt=\"\" width=\"626\" height=\"626\" srcset=\"https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/\u5716\uff0f\u53d6\u81ea-Freepik.jpeg 626w, https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/\u5716\uff0f\u53d6\u81ea-Freepik-150x150.jpeg 150w, https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/\u5716\uff0f\u53d6\u81ea-Freepik-300x300.jpeg 300w, https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/\u5716\uff0f\u53d6\u81ea-Freepik-100x100.jpeg 100w, https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/\u5716\uff0f\u53d6\u81ea-Freepik-600x600.jpeg 600w, https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/\u5716\uff0f\u53d6\u81ea-Freepik-350x350.jpeg 350w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><p id=\"caption-attachment-10080\" class=\"wp-caption-text\">\u5716\uff0f\u53d6\u81ea Freepik<\/p><\/div>\n<hr \/>\n<p><span style=\"color: #808080;\"><em>Read More<\/em><\/span><\/p>\n<ul>\n<li><span style=\"color: #8e6fb3;\"><a style=\"color: #8e6fb3;\" href=\"https:\/\/missprotw.com\/entrepreneut\/10069.html\">\u5275\u696d\u5c0f\u9152\u5427\uff5c\u6253\u9020\u9ec3\u91d1VIP\u5ba2\u7fa4\uff01\u4e0d\u6d41\u5931\u6b7b\u5fe0\u5ba2\u6236\u300c\u8a02\u95b1\u5236\u300d\u600e\u9ebc\u8655\u7406\uff1f<\/a><\/span><\/li>\n<li><span style=\"color: #8e6fb3;\"><a style=\"color: #8e6fb3;\" href=\"https:\/\/missprotw.com\/authorcg\/9710.html\">\u514d\u8cbb\u7684\u6700\u8cb4\uff01\u591a\u800c\u7121\u7528\u7684\u300c\u5167\u5bb9\u884c\u92b7\u300d\u9020\u6210\u53cd\u6548\u679c 5\u5927\u5167\u5bb9\u884c\u92b7\u7cbe\u83ef\u70ba\u54c1\u724c\u6307\u8def<\/a><\/span><\/li>\n<li><span style=\"color: #8e6fb3;\"><a style=\"color: #8e6fb3;\" href=\"https:\/\/missprotw.com\/marketing\/10042.html\">\u3010\u884c\u92b7\u4eba\u3011\u96c6\u5ba2\u5f0f\u884c\u92b7\uff08Inbound Marketing\uff09\u89e3\u6790\u5927\u5168\uff01\u8ddf\u63a8\u64ad\u5f0f\u884c\u92b7\uff08Outbound Marketing\uff09\u6709\u4f55\u4e0d\u540c\uff1f<\/a><\/span><\/li>\n<\/ul>\n<hr \/>\n<h2 style=\"text-align: center;\">CRM\uff1a\u8207\u9867\u5ba2\u9593\u76845\u4ef6\u4e8b<\/h2>\n<h3>1. \u641c\u96c6\u300c\u9867\u5ba2\u8cc7\u8a0a\u300d\uff08Customer Profile\uff09<\/h3>\n<p>\u4f60\u7684\u9867\u5ba2\u6c7a\u5b9a\u4e86\u4f60\u7684\u7522\u54c1\u8d70\u5411\uff0c\u4f46\u8981\u4e86\u89e3\u9867\u5ba2\u7684\u9700\u6c42\uff0c\u5c31\u5fc5\u9808\u5148\u77e5\u9053\u4ed6\u5011\u662f\u300c\u4ec0\u9ebc\u6a23\u7684\u4eba\u300d\u3002\u9019\u4e0d\u662f\u6307\u8ddf\u9867\u5ba2\u7d22\u53d6\u661f\u5ea7\u8840\u578b\u7b49\u79c1\u4eba\u8cc7\u8a0a\uff0c\u800c\u662f\u900f\u904e\u4eba\u53e3\u7d71\u8a08\u3001\u5e74\u9f61\u5340\u6bb5\u3001\u5c45\u4f4f\u5730\u3001\u6d88\u8cbb\u8a18\u9304\u3001\u504f\u597d\u7684\u6e9d\u901a\u7ba1\u9053\u3001\u5e38\u7528\u4ed8\u6b3e\u65b9\u5f0f\uff08\u5982\u4ed8\u73fe\u3001\u4fe1\u7528\u5361\u3001\u7dda\u4e0a\u8f49\u5e33\uff09\u7b49\u57fa\u672c\u8cc7\u8a0a\uff0c\u9032\u4e00\u6b65\u6574\u5408\u4e3b\u8981\u5ba2\u7fa4\u7684\u8077\u696d\u3001\u6536\u5165\u3001\u8cfc\u8cb7\u76ee\u7684\u7b49\u7b49\uff0c\u8b93TA\u8f2a\u5ed3\u66f4\u5b8c\u6574\u3002<\/p>\n<h3>2. \u5546\u54c1\u8a2d\u8a08\u53d6\u6c7a\u65bc\u300c\u9867\u5ba2\u77e5\u8b58\u300d\uff08Customer Knowledge\uff09<\/h3>\n<p>\u300c<span style=\"color: #8e6fb3;\"><a style=\"color: #8e6fb3;\" href=\"https:\/\/mymkc.com\/article\/content\/22621\" target=\"_blank\" rel=\"noopener\">\u9867\u5ba2\u77e5\u8b58<\/a><\/span>\u300d\u6307\u5c0d\u9867\u5ba2\u7684\u80cc\u666f\u548c\u670d\u52d9\u671f\u5f85\u662f\u5426\u77ad\u89e3\u3001\u77ad\u89e3\u591a\u5c11\u3001\u7a0b\u5ea6\u9ad8\u4f4e\u3002\u8f9b\u8f9b\u82e6\u82e6\u641c\u96c6\u800c\u4f86\u7684\u9867\u5ba2\u8cc7\u8a0a\uff0c\u5982\u679c\u6c92\u6709\u7d93\u904e\u4e00\u756a\u5206\u6790\u89e3\u5256\uff0c\u5c31\u662f\u767d\u767d\u6d6a\u8cbb\u4e86\u4e0b\u4e00\u6b21\u71df\u6536\u3002\u53ea\u8981\u80fd\u5920\u638c\u63e1\u4e3b\u8981\u5ba2\u7fa4\u7684\u6d88\u8cbb\u52d5\u6a5f\u548c\u7522\u54c1\u504f\u597d\uff0c\u5c31\u80fd\u5584\u7528\u9810\u671f\u5fc3\u7406\u505a\u51fa\u4e0b\u4e00\u6b21\u7684\u5546\u54c1\uff0c\u8d8a\u63a5\u8fd1\u76ee\u6a19\u5ba2\u6236\u7684\u9700\u6c42\u548c\u559c\u597d\uff0c\u5c31\u8d8a\u80fd\u4fdd\u969c\u7372\u76ca\u3002<\/p>\n<h3>3. \u300c\u9867\u5ba2\u5340\u9694\u300d\uff08Customer Segmentation\uff09\u6d3e\u5f97\u4e0a\u7528\u5834<\/h3>\n<p>\u5982\u679c\u4f60\u7684 TA \u5c64\u9396\u5f97\u4e26\u4e0d\u5c0f\uff0c\u6216\u662f\u6709\u5169\u7a2e\u4ee5\u4e0a\u7684\u53ef\u80fd\uff0c\u90a3\u9ebc\u300c\u9867\u5ba2\u5340\u9694\u300d\u53ef\u4ee5\u5e6b\u52a9\u4f60\u66f4\u4e86\u89e3\u5206\u5225\u7684\u884c\u92b7\u91cd\u9ede\u3002\u5c07\u5927\u5ba2\u7fa4\u4ee5\u5e74\u9f61\u3001\u8077\u696d\u3001\u6536\u5165\u3001\u6027\u5225\u7b49\u7d30\u5206\u70ba\u591a\u500b\u7fa4\u9ad4\uff0c\u5982\u679c\u80fd<span style=\"color: #8e6fb3;\"><a style=\"color: #8e6fb3;\" href=\"https:\/\/missprotw.com\/entrepreneut\/10074.html\">\u7d50\u5408\u300c\u8a02\u95b1\u6a21\u5f0f\u300d\u63a8\u51fa\u500b\u6027\u5316\u6d88\u8cbb<\/a><\/span>\u6703\u66f4\u597d\u3002<\/p>\n<h3>4.\u00a0 \u5f71\u97ff\u7559\u5b58\u7387\u7684\u300c\u9867\u5ba2\u50f9\u503c\u300d\uff08Customer Value\uff09<\/h3>\n<p>\u8981\u8b93\u6d88\u8cbb\u8005\u9577\u6642\u9593\u4f7f\u7528\u54c1\u724c\u7684\u670d\u52d9\uff0c\u6216\u8cfc\u8cb7\u516c\u53f8\u7522\u54c1\uff0c\u5c31\u5fc5\u9808\u59a5\u5584\u7d93\u71df\u6240\u8b02\u7684\u300c\u9867\u5ba2\u50f9\u503c\u300d\uff0c\u610f\u601d\u662f\u8981\u8b93\u6d88\u8cbb\u8005\u5728\u904e\u7a0b\u4e2d\u611f\u89ba\u826f\u597d\uff0c\u63d0\u9ad8\u6574\u9ad4\u6eff\u610f\u5ea6\uff0c\u9032\u800c\u63d0\u5347\u516c\u53f8\u7e3d\u6536\u76ca\u3002\u50cf\u662f\u738b\u54c1\u65d7\u4e0b\u7684\u9910\u5ef3\u90fd\u6709\u751f\u65e5\u79ae\uff0c\u539f\u672c\u9ad8\u55ae\u50f9\u7684\u7528\u9910\u6c34\u6e96\u6703\u8b93\u4eba\u6709\u4e9b\u537b\u6b65\uff0c\u4f46\u738b\u54c1\u53ea\u7528\u4e86\u5c11\u5c11\u7684\u751f\u65e5\u512a\u60e0\uff0c\u8b93\u6d88\u8cbb\u8005\u611f\u89ba\u81ea\u5df1\u5f88\u88ab\u91cd\u8996\uff0c\u4e5f\u56e0\u6b64\u523a\u6fc0\u4e86\u6d88\u8cbb\u884c\u70ba\u3002<\/p>\n<h3>5.\u00a0 \u9867\u5ba2\u6eff\u610f\u5ea6\uff08Customer Satisfaction\uff09\u4e0d\u662f\u8aaa\u8aaa\u800c\u5df2<\/h3>\n<p>\u53bb\u9910\u5ef3\u5403\u98ef\u6642\uff0c\u5076\u723e\u6703\u5728\u7d50\u5e33\u524d\u6536\u5230\u4e00\u5f35\u300c\u9867\u5ba2\u6eff\u610f\u5ea6\u8abf\u67e5\u8868\u300d\uff0c\u4e0a\u9762\u8a62\u554f\u4eca\u5929\u9910\u9ede\u53e3\u5473\u5982\u4f55\u3001\u670d\u52d9\u54e1\u614b\u5ea6\u5982\u4f55\u3001\u662f\u5426\u6709\u54ea\u500b\u90e8\u5206\u9700\u8981\u6539\u5584\uff0c\u9019\u662f\u6700\u4f4e\u6210\u672c\u7684\u554f\u5377\u8abf\u67e5\u6cd5\uff0c\u96d6\u7136\u967d\u6625\u4f46\u662f\u6709\u7528\u3002<\/p>\n<p>\u61c9\u7528\u5728\u5927\u4f01\u696d\u4e0a\uff0c\u5c31\u662f\u5728\u5206\u6790\u9867\u5ba2\u5c0d\u5546\u54c1\u6216\u670d\u52d9\u7684\u300c\u671f\u5f85\u503c\u300d\u8207\u300c\u6eff\u610f\u5ea6\u300d\u843d\u5dee\uff0c\u4e5f\u5c31\u662f\u5728\u6210\u70ba\u5ba2\u6236\u524d\u672c\u4f86\u7684\u60f3\u50cf\u662f\u5426\u8cbc\u8fd1\u5be6\u969b\u53d7\u5230\u7684\u6b3e\u5f85\u3002\u800c\u4f01\u696d\u65b9\u53ef\u4ee5\u85c9\u6b64\u8cc7\u6599\u52a0\u4ee5\u6539\u5584\u91cd\u5851\uff0c\u4e26\u8ffd\u8e64\u6bcf\u6b21\u6539\u8b8a\u5f8c\u7684\u6d88\u8cbb\u8005\u56de\u994b\u3002<\/p>\n<div id=\"attachment_10081\" style=\"width: 636px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-10081\" class=\"size-full wp-image-10081\" src=\"https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/customer-relationship-management-crm-concept_6280-509.jpeg\" alt=\"\" width=\"626\" height=\"417\" srcset=\"https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/customer-relationship-management-crm-concept_6280-509.jpeg 626w, https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/customer-relationship-management-crm-concept_6280-509-600x400.jpeg 600w, https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/customer-relationship-management-crm-concept_6280-509-300x200.jpeg 300w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><p id=\"caption-attachment-10081\" class=\"wp-caption-text\">\u5716\uff0f\u53d6\u81ea Freepik<\/p><\/div>\n<p>\u871c\u601d\u83e0\u863f \u6574\u7406\u7de8\u8f2f\uff5cPolar<\/p>\n<p><span style=\"color: #a65ea5;\"><a style=\"color: #a65ea5;\" href=\"https:\/\/missprotw.com\/authorcg\/9892.html\">\u300b\u6642\u4e0b\u6700\u592f\u300c\u659c\u69d3\u9752\u5e74\uff0f\u5fae\u5275\u696d\u300d7\u8981\u9ede\uff01\u66a2\u92b7\u66f8\u300a\u4e00\u4eba\u516c\u53f8\u300b\u4f5c\u8005\u63d0\u5fe0\u544a<\/a><\/span><\/p>\n<p><span style=\"color: #a65ea5;\">\u300b<a style=\"color: #a65ea5;\" href=\"https:\/\/missprotw.com\/authorcg\/10026.html\">\u5275\u696d\u5c0f\u9152\u5427\uff5c\u65b0\u5275\u516c\u53f8\u3001\u5718\u968a\u5fc5\u505a\u76845\u5927\u601d\u8003\uff1a\u300c\u5546\u696d\u6a21\u5f0f\u300d\u5fc5\u8981\u6027\uff1f\u7db2\u8def\u6578\u64da\u53ef\u4fe1\u5ea6\uff1f<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u5ba2\u6236\u95dc\u4fc2\u7ba1\u7406\u300d\u53c8\u7a31\u70ba\u9867\u5ba2\u7d93\u71df\uff08\u82f1\u6587\u5168\u540d\uff1aCustomer Relationship Management\uff0c\u7c21 [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":10163,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1744],"tags":[1742,1758,1705],"_links":{"self":[{"href":"https:\/\/missprotw.com\/wp-json\/wp\/v2\/posts\/10079"}],"collection":[{"href":"https:\/\/missprotw.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/missprotw.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/missprotw.com\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/missprotw.com\/wp-json\/wp\/v2\/comments?post=10079"}],"version-history":[{"count":1,"href":"https:\/\/missprotw.com\/wp-json\/wp\/v2\/posts\/10079\/revisions"}],"predecessor-version":[{"id":12423,"href":"https:\/\/missprotw.com\/wp-json\/wp\/v2\/posts\/10079\/revisions\/12423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/missprotw.com\/wp-json\/wp\/v2\/media\/10163"}],"wp:attachment":[{"href":"https:\/\/missprotw.com\/wp-json\/wp\/v2\/media?parent=10079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/missprotw.com\/wp-json\/wp\/v2\/categories?post=10079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/missprotw.com\/wp-json\/wp\/v2\/tags?post=10079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}