{"id":13637,"date":"2022-09-26T17:39:15","date_gmt":"2022-09-26T09:39:15","guid":{"rendered":"https:\/\/missprotw.com\/?p=13637"},"modified":"2022-10-04T15:24:41","modified_gmt":"2022-10-04T07:24:41","slug":"wommarketingofnewgeneration","status":"publish","type":"post","link":"https:\/\/missprotw.com\/wommarketingofnewgeneration\/","title":{"rendered":"\u65b0\u6642\u4ee3\u7684\u53e3\u7891\u884c\u92b7\uff0c\u642d\u5efa\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u9593\u4fe1\u4efb\u6a4b\u6a11\uff0c\u5f9e\u597d\u611f\u5ea6\u958b\u59cb"},"content":{"rendered":"

\u82b1\u5927\u9322\u505a\u5ee3\u544a\u53cd\u800c\u964d\u4f4eZ\u4e16\u4ee3\u300c\u597d\u611f\u5ea6\u300d\uff0cFrito-Lay\u884c\u92b7\u90e8\u9580\u8cc7\u6df1\u526f\u7e3d\u88c1Rachel Ferninando\u5728\u300a\u83ef\u723e\u8857\u65e5\u5831\u300b\u8868\u793a\uff0c\u73fe\u4eca27\u6b72\u4ee5\u4e0b\u5343\u79a7\u65cf\u7fa4\u300c\u5c0d\u50b3\u7d71\u5ee3\u544a\u64c1\u6709\u5f37\u70c8\u7684\u6392\u65a5\u611f\u300d\uff0c\u56e0\u70ba\u9019\u6a23\u7684\u6587\u5316\u8207\u8207\u9700\u6c42\uff0c\u65b0\u6642\u4ee3\u7684\u53e3\u7891\u884c\u92b7\u642d\u5efa\u8d77\u54c1\u724c\u8207\u6d88\u8cbb\u8005\u7684\u4fe1\u4efb\u6a4b\u6a11\uff0c\u5c31\u5f9e\u589e\u52a0\u54c1\u724c\u300c\u597d\u611f\u5ea6\u300d\u958b\u59cb\uff0c\u662f\u5404\u5927\u54c1\u724c\u5728\u672a\u4f86\u8de8\u5165\u65b0\u4e16\u4ee3\u8207\u4e4b\u6e9d\u901a\u7684\u91cd\u9ede\u76ee\u6a19\u3002<\/span><\/p>\n

\u53e3\u7891\u884c\u92b7\u662f\u4ec0\u9ebc\uff1f\u53e3\u7891\u597d\u611f\u5ea6\u5982\u4f55\u53d6\u5f97\u6d88\u8cbb\u8005\u4fe1\u4efb\uff1f<\/span>\u00a0<\/span><\/h2>\n

\u6839\u64da<\/span>KOL Radar<\/a>\u7d71\u8a08\uff0c\u622a\u81f32022\u5e74\u4e03\u6708\uff0cFacebook\u8207Instagram\u4e2d\u542b\u6709\u54c1\u724c\u4fc3\u8cfc\u8cc7\u8a0a\u7684\u5167\u5bb9\u5df2\u7d93\u8d85\u904e50%\u3002\u54c1\u724c\u900f\u904e\u7db2\u7d05\u64cd\u4f5c\uff0c\u662f\u53e3\u7891\u884c\u92b7\u5176\u4e2d\u4e00\u74b0\uff0c\u4e5f\u88ab\u7a31\u4f5c\u7db2\u7d05\u884c\u92b7\uff0c\u9019\u4e9b\u610f\u898b\u9818\u8896\u900f\u904e\u7db2\u8def\u793e\u7fa4\u767c\u4f48\u7684\u6587\u7ae0\uff0c\u80fd\u5920\u9054\u5230\u826f\u597d\u53e3\u7891\u6548\u61c9\uff0c\u7136\u800c\u751f\u6d3b\u578bKOL\u9664\u4e86\u5354\u52a9\u54c1\u724c\u66dd\u5149\u4e4b\u5916\uff0c\u9084\u80fd\u64c1\u6709\u9ad8\u8f49\u63db\u7387\u3002<\/span><\/p>\n

\u95dc\u9375\u5c31\u5728\u65bc\u4ed6\u5011\u81ea\u8eab\u9577\u6642\u9593\u5efa\u7acb\u8207\u53d7\u773e\u9593\u7684\u300c\u597d\u611f\u5ea6\u300d\u8207\u300c\u4fe1\u4efb\u300d\u3002\u610f\u898b\u9818\u8896\u5011\u53ef\u80fd\u662f\u67d0\u9818\u57df\u7684\u4f7c\u4f7c\u8005\uff1b\u6216\u8005\uff0c\u5c31\u7b97\u6c92\u6709\u50b2\u4eba\u6210\u5c31\u4e5f\u8a0e\u89c0\u773e\u559c\u6b61\uff0c\u8b93\u6d88\u8cbb\u8005\u8ffd\u96a8\u4ed6\u5011\u7684\u65e5\u5e38\u4e00\u8209\u4e00\u52d5\uff0c\u70ba\u4f55\u4ed6\u5011\u80fd\u5920\u5438\u5f15\u5230\u5c0d\u61c9\u7684\u53d7\u773e\u8ffd\u96a8\uff1f\u4e26\u8b93\u6d88\u8cbb\u8005\u5c0d\u4ed6\u5011\u7684\u53e3\u7891\u63a8\u85a6\u4fe1\u4efb\u4e0d\u5df2\uff1f\u53c8\u53ef\u4ee5\u70ba\u54c1\u724c\u5e36\u4f86\u54ea\u4e9b\u512a\u52e2\uff1f\u64cd\u4f5c\u671f\u9593\u53c8\u8a72\u907f\u514d\u54ea\u4e9b\u98a8\u96aa\uff1f\u5f80\u4e0b\u89c0\u770b\u6587\u7ae0\u3002<\/span>\u00a0<\/span><\/p>\n

\u50b3\u7d71\u5ee3\u544a\u5f0f\u5fae\uff1f\uff01\u54c1\u724c\u6253\u52d5Z\u4e16\u4ee3\u95dc\u9375\u300c\u6eff\u8db3\u4fe1\u4ef0\u3001\u4fdd\u8b77\u539f\u5247\u300d<\/span><\/h2>\n

\u81fa\u7063Z\u4e16\u4ee3\u4eba\u53e3\u7d04400\u842c\u4eba\uff0c\u4f54\u5168\u570b\u4eba\u53e3\u768416%\uff0c\u537b\u662f\u73fe\u4eca\u7d93\u6fdf\u9ad4\u4e2d\u7684\u6d88\u8cbb\u4e3b\u529b\uff0c\u6839\u64da\u7f8e\u570b\u9280\u884c\u300c<\/span>OK Zoomer: Gen Z Primer<\/a>\u300d\u7684\u5206\u6790\u5831\u544a\uff0c2030\u5e74\u5168\u7403\uff3a\u4e16\u4ee3\u8cfc\u8cb7\u529b\u5c07\u9ad8\u905433\u5146\u7f8e\u5143\uff01<\/span><\/p>\n

\u8a72\u5982\u4f55\u904b\u7528\u53e3\u7891\u884c\u92b7\u7406\u8ad6\u63a5\u89f8Z\u4e16\u4ee3\u6d88\u8cbb\u8005\u5011\u6210\u70ba\u4e86\u6240\u6709\u54c1\u724c\u7d93\u71df\u9700\u8981\u9762\u5c0d\u7684\u8ab2\u984c\u3002 \u4ed6\u5011\u4f5c\u70ba\u7db2\u8def\u539f\u751f\u4e16\u4ee3\uff0c\u5149\u662f\u624b\u4e0a\u4e00\u96bb\u5c0f\u5c0f\u7684\u624b\u6a5f\u5c31\u80fd\u5920\u7372\u5f97\u8a31\u591a\u7522\u54c1\u8cc7\u8a0a\uff1a\u7db2\u8def\u8a55\u50f9\u3001\u7fa4\u773e\u611f\u53d7\u3001\u8a55\u6bd4\u6587\u22ef\u7531\u6b64\u53ef\u898b\uff0c\u7db2\u8def\u793e\u7fa4\u8ad6\u58c7\u4e0a\u7684\u8a00\u8ad6\u5c0d\u65bc\u4ed6\u5011\u5f71\u97ff\u529b\u6709\u591a\u5927\uff01<\/span><\/p>\n

\u6839\u64daGoogle 2022\u53f0\u7063\u667a\u6167\u6d88\u8cbb\u95dc\u9375\u5831\u544a\u7684\u7814\u7a76\uff0c\u4ed6\u5011\u66f4\u5728\u610f\u7522\u54c1\u80fd\u70ba\u81ea\u5df1\u7684\u5167\u5728\u8eab\u5fc3\u9748\u5e36\u4f86\u4ec0\u9ebc\u50f9\u503c\uff0c\u56e0\u6b64\u4ed6\u5011\u6bd4\u8d77\u7522\u54c1\u7684C\/P\u503c\uff08\u6027\u80fdCost\/\u50f9\u683c\u6bd4\uff09\uff0c\u66f4\u5728\u610fT\/P\u503c\uff08\u4fe1\u4efbTrust\/\u50f9\u683c\u6bd4\uff09\u3002<\/span><\/p>\n

\u70ba\u9054\u5230Z\u4e16\u4ee3\u6d88\u8cbb\u8005\u5011\u5c0dT\/P\u503c\u7684\u9700\u6c42\uff0c\u95dc\u9375\u5728\u65bc\u6eff\u8db3\u4ed6\u5011\u7684\u300c\u4fe1\u4ef0\u300d\uff0cZ\u4e16\u4ee3\u6d88\u8cbb\u8005\u8cfc\u8cb7\u6c7a\u7b56\u6642\u7684\u7406\u6027\u56e0\u7d20\u548c\u611f\u6027\u56e0\u7d20\u5df2\u7d93\u9054\u5230\u4e861\uff1a1\uff0c\u9019\u4ee3\u8868\u4e86\u54c1\u724c\u9664\u4e86\u628a\u7522\u54c1\u9762\u898f\u683c\u548c\u529f\u80fd\u505a\u597d\uff0c\u66f4\u8981\u540c\u7406\u6d88\u8cbb\u8005\u75db\u9ede\u3001\u5275\u9020\u56ae\u5f80\u60c5\u5883\u3001\u5e6b\u4ed6\u5077\u61f6\u3001\u751a\u2f84\u9810\u5224\u9700\u6c42\uff0c\u5c07\u8cbc\u2f3c\u878d\u5728\u7522\u54c1\/\u670d\u52d9\u88e1\uff0c\u9054\u5230\u771f\u6b63\u300c\u5171\u611f\u884c\u92b7\u300d\u7684\u6548\u679c\u3002<\/span>\u00a0<\/span><\/p>\n

\u78c1\u5438\u6027\u884c\u92b7\uff01\u6253\u4e00\u5834\u8b93\u6d88\u8cbb\u8005\u81ea\u4e3b\u627e\u4e0a\u9580\u7684\u5fc3\u6230<\/span><\/h2>\n

\u900f\u904e\u4e00\u7bc7\u53e3\u7891\u6587\u7ae0\u50b3\u9054\u4f60\u6e96\u5099\u597d\u7684\u611f\u6027\u7406\u5ff5\uff0c\u5806\u758a\u54c1\u724c\u7684T\/P\u503c\uff0c\u8b93\u6d88\u8cbb\u8005\u900f\u904e\u6587\u7ae0\u7372\u5f97\u95dc\u9375\u5b57\uff0c\u8ddf\u96a8\u8457\u4f60\u7559\u4e0b\u7684\u9eb5\u5305\u5c51\u627e\u5230\u5fc3\u4e4b\u6240\u5411\u2014\u2014\u4f60\u7684\u54c1\u724c\u3002<\/span><\/p>\n

\u4f60\u7559\u4e0b\u7684\u9eb5\u5305\u5c51\u5fc5\u9808\u5f15\u8d77\u6d88\u8cbb\u8005\u7684\u597d\u5947\u3001\u8208\u8da3\u3001\u5171\u9cf4\uff0c\u70ba\u6b64\u4f60\u9700\u8981\u6587\u6848\u8b70\u984c\u3001\u4ee5\u6545\u4e8b\u9673\u8ff0\u7684\u65b9\u5f0f\u5438\u5f15\u8b80\u8005\uff0c\u6545\u5c07\u300c\u6d88\u8cbb\u8005\u641c\u5c0b\u6642\u6703\u4f7f\u7528\u7684\u95dc\u9375\u5b57\u300d\u5de7\u5999\u878d\u5165\u5728\u6587\u7ae0\u7576\u4e2d\u3002\u6ce8\u610f\uff1a\u5018\u82e5\u7121\u6cd5\u8b93\u6d88\u8cbb\u8005\u641c\u5c0b\u5230\u4f60\uff0c\u90a3\u53e3\u7891\u884c\u92b7\u5c31\u6703\u6dea\u70ba\u300c\u53ea\u662f\u500b\u6709\u8da3\u8b70\u984c\u300d\uff0c\u53ea\u6709\u5a1b\u6a02\u6548\u679c\u6c92\u6709\u54c1\u724c\u6548\u76ca\u3002<\/span><\/p>\n

\u7559\u4e0b\u9eb5\u5305\u5c51\u807d\u8d77\u4f86\u5f88\u5bb9\u6613\uff0c\u4f46\u5728\u4eba\u624b\u4e00\u53f0\u667a\u6167\u578b\u624b\u6a5f\u7684\u6642\u4ee3\uff0c\u4eba\u4eba\u90fd\u53ef\u4ee5\u5728\u7db2\u8def\u4e0a\u767c\u8868\u5c0d\u4e8b\u4ef6\u4e4b\u770b\u6cd5\uff0c\u800c\u7db2\u8def\u4e0a\u7684\u8a0e\u8ad6\u8b70\u984c\u77ac\u606f\u842c\u8b8a\uff0c\u7a0d\u52a0\u4e0d\u6ce8\u610f\uff0c\u4e00\u500b\u8b70\u984c\u53ef\u80fd\u5c31\u6703\u767c\u5c55\u5f97\u6975\u5176\u9f90\u5927\uff0c\u9032\u800c\u8dd1\u984c\u6216\u8005\u7522\u751f\u8ca0\u9762\u8f3f\u8ad6\u3002\u5efa\u7acb\u8207\u5ba2\u6236\u4e4b\u9593\u7684\u4fe1\u4efb\u6a4b\u6a11\u6642\uff0c\u4f9d\u64da\u54c1\u724c\u8abf\u6027\uff0c\u638c\u63e1\u7db2\u8def\u8f3f\u8ad6\u767c\u5c55\u72c0\u6cc1\uff0c\u5feb\u901f\u61c9\u5c0d\u6210\u70ba\u6240\u6709\u54c1\u724c\u90fd\u8981\u9762\u5c0d\u7684\u96e3\u984c\u3002<\/span><\/p>\n

\u505a\u53e3\u7891\u884c\u92b7\u7684\u6210\u529f\u95dc\u9375\u8207\u61c9\u8a72\u907f\u514d\u7684\u64cd\u4f5c\u98a8\u96aa<\/span><\/h2>\n

\u505a\u597d\u53e3\u7891\u884c\u92b7\uff0c\u5df2\u7d93\u662f\u73fe\u5728\u54c1\u724c\u52e2\u5728\u5fc5\u884c\u7684\u64cd\u4f5c\u6a19\u7684\uff0c\u4f46\u600e\u9ebc\u8b93\u54c1\u724c\u53e3\u7891\u826f\u597d\uff0c\u537b\u6709\u8a31\u591a\u7709\u7709\u89d2\u89d2\u3002<\/span>\u00a0<\/span><\/p>\n

\u53e3\u7891\u884c\u92b7\u7684\u6210\u529f\u95dc\u9375\uff1a<\/span><\/p>\n

    \n
  1. \u8ac7\u8ad6\u8005\uff1a\u610f\u898b\u9818\u8896\u3001\u7522\u696d\u5c08\u5bb6\u3001\u6b0a\u5a01\u63a8\u85a6\u3001\u7d20\u4eba\u5206\u4eab\u3002<\/span><\/li>\n
  2. \u8a71\u984c\uff1a\u900f\u904e\u6545\u4e8b\u5206\u4eab\uff0c\u8b93\u8b70\u984c\u81ea\u4e3b\u50b3\u64ad\u3002<\/span><\/li>\n
  3. \u5e73\u53f0\uff1aIG\u3001FB\u3001\u8ad6\u58c7\uff1b\u4f9d\u64da\u7522\u696d\u7279\u6027\u8207\u7fa4\u773e\u8f2a\u5ed3\uff0c\u9078\u64c7\u6700\u9069\u5408\u54c1\u724c\uff08\u7522\u54c1\uff09\u6e9d\u901a\u5e73\u53f0\u3002<\/span><\/li>\n
  4. \u4e92\u52d5\uff1a\u7559\u4e0b\u6d88\u8cbb\u8005\u95dc\u6ce8\u7684\u95dc\u9375\u5b57\uff0c\u4f5c\u70ba\u8b93\u4ed6\u627e\u5230\u54c1\u724c\u7684\u8def\u5f91\u3002<\/span><\/li>\n
  5. \u8ffd\u8e64\uff1a\u8ffd\u8e64\u6bcf\u4e00\u6b21\u64cd\u4f5c\u7684\u6210\u6548\u8207\u6536\u7a6b\uff0c\u4f5c\u70ba\u4e0b\u4e00\u6b21\u64cd\u4f5c\u6642\u7684\u4f9d\u64da\u3002<\/span><\/li>\n<\/ol>\n

    \u4ee5\u58fd\u53f8\u90ce\u7684\u9bad\u9b5a\u4e4b\u4e82\u70ba\u4f8b\uff0c\u6b64\u6b21\u884c\u92b7\u6d3b\u52d5\u5b8c\u7f8e\u7684\u5305\u542b\u4e86\u300c\u8ac7\u8ad6\u8005\u300d\u3001\u300c\u8a71\u984c\u300d\u3001\u300c\u5e73\u53f0\u300d\u3001\u300c\u4e92\u52d5\u300d\u8981\u7d20\uff1a<\/span><\/p>\n

      \n
    1. \u8ac7\u8ad6\u8005\uff1a\u58fd\u53f8\u90ce\u7531\u5b98\u65b9\u8cbc\u6587\u767c\u5e03\u6d3b\u52d5\u8a0a\u606f\u3002<\/span><\/li>\n
    2. \u8a71\u984c\uff1a\u8209\u8fa6\u9bad\u9b5a\u540c\u97f3\u540c\u5b57\u5373\u4eab\u6298\u6263\u512a\u60e0\uff0c\u9020\u6210\u7db2\u53cb\u4e3b\u52d5\u6539\u540d\u7372\u5f97\u514d\u8cbb\u7528\u9910\uff0c\u9020\u6210\u7db2\u8def\u4e00\u5927\u8a71\u984c\u3002<\/span><\/li>\n
    3. \u5e73\u53f0\uff1a\u5f9eFB\u958b\u59cb\uff0c\u5f8c\u7e8c\u5ef6\u71d2\u81f3\u793e\u5718\u3001PTT\u5404\u5927\u8ad6\u58c7\uff0c\u751a\u81f3\u5438\u5f15\u5a92\u9ad4\u722d\u76f8\u5831\u5c0e\u3002<\/span><\/li>\n
    4. \u4e92\u52d5\uff1a\u800c\u73fe\u5728\uff0c\u6c11\u773e\u63d0\u5230\u300c\u9bad\u9b5a\u4e4b\u4e82\u300d\u5c31\u6703\u60f3\u5230\u58fd\u53f8\u90ce\uff0c\u58fd\u53f8\u90ce\u7684\u641c\u5c0b\u5019\u88dc\u5b57\u66f4\u662f\u51fa\u73fe\u4e86\u300c\u9bad\u9b5a\u4e4b\u4e82\u300d\u3002<\/span><\/li>\n<\/ol>\n

      \u58fd\u53f8\u90ce\u7684\u9bad\u9b5a\u4e4b\u4e82\u884c\u92b7\u6210\u529f\u7d55\u5c0d\u4e0d\u662f\u55ae\u7d14\u8209\u8fa6\u4e00\u500b\u770b\u4f3c\u8352\u5510\u7684\u6d3b\u52d5\uff0c\u82e5\u6c92\u6709\u4e0a\u8ff0\u8981\u7d20\u7d44\u5408\uff0c\u9bad\u9b5a\u4e4b\u4e82\u52e2\u5fc5\u7121\u6cd5\u5982\u6b64\u5ef6\u71d2\u3002<\/span><\/p>\n

      \u90a3\u9ebc\u53e3\u7891\u884c\u92b7\u61c9\u907f\u514d\u54ea\u4e9b\u98a8\u96aa\uff1f<\/span><\/p>\n

        \n
      1. \u8f3f\u8ad6\u6b6a\u6a13\uff1a\u5728\u5927\u5bb6\u66a2\u6240\u6b32\u8a00\u7684\u7a7a\u9593\u5167\uff0c\u4f60\u5f88\u96e3\u4e3b\u5c0e\u8b93\u89c0\u773e\u805a\u7126\u54c1\u724c\u672c\u8eab\u3002<\/span><\/li>\n
      2. \u8ca0\u9762\u8a55\u8ad6\uff1a\u6b6a\u6a13\u5f8c\u6700\u6015\u8ca0\u9762\u8f3f\u8ad6\uff0c\u5c0d\u54c1\u724c\u5f62\u8c61\u9020\u6210\u5f71\u97ff\uff08\u6ce8\u610f\uff1a\u6700\u4f73\u72c0\u6cc1\u61c9\u8b93\u8ca0\u9762\u7559\u8a00\u7dad\u6301\u7e3d\u7559\u8a00\u657825%\u4ee5\u4e0b\uff09<\/span><\/li>\n
      3. \u4eba\u8a2d\u5931\u6e96\uff1a\u8ac7\u8ad6\u8005\u7684\u4eba\u8a2d\u82e5\u8207\u904e\u53bb\u4e0d\u76f8\u7b26\uff0c\u4e5f\u53ef\u80fd\u5f15\u8d77\u6d88\u8cbb\u8005\u7684\u8cea\u7591\u8207\u53cd\u5f48\u3002<\/span><\/li>\n<\/ol>\n

        \u53e3\u7891\u884c\u92b7\u9700\u8981\u5927\u91cf\u6642\u9593\u524d\u7f6e\u898f\u5283\uff0c\u64cd\u4f5c\u8d70\u671f\u7d55\u5c0d\u9700\u8981\u9577\u671f\u6297\u6230\uff0c\u5fc5\u9808\u6e96\u5099\u597d\u8010\u5fc3\u8207\u6bc5\u529b\u958b\u59cb\u70ba\u4f60\u7684\u54c1\u724c\u5efa\u7f6e\u53e3\u7891\uff0c\u8207\u907f\u958b\u53ef\u80fd\u767c\u751f\u7684\u98a8\u96aa\u3002\u5c08\u696d\u516c\u95dc\u5718\u968a\u70ba\u4f60\u88fd\u4f5c\u6574\u9ad4\u53e3\u7891\u4f01\u5283\uff0c\u767c\u63ee\u5a92\u9ad4\u7684\u516c\u95dc\u50f9\u503c\uff0c\u4e26\u505a\u5230\u98a8\u96aa\u63a7\u7ba1\u3002\u871c\u601d\u6ce2\u863f\u5171\u611f\u884c\u92b7\u8b93\u4f60\u300c\u7528\u4e00\u500b\u6708\u7684\u85aa\u6c34\uff0c\u8058\u8acb\u6574\u500b\u516c\u95dc\u5718\u968a\u300d\uff0c\u7531\u5c08\u4eba\u70ba\u4f60\u89e3\u6c7a\u5728\u65b0\u6642\u4ee3\u60a8\u7684\u54c1\u724c\u96e3\u95dc\uff0c\u642d\u5efa\u8207\u6d88\u8cbb\u8005\u9593\u7684\u4fe1\u4efb\u6a4b\u6a11\u3002<\/span><\/p>\n