{"id":9580,"date":"2021-07-04T07:00:40","date_gmt":"2021-07-03T23:00:40","guid":{"rendered":"https:\/\/missprotw.com\/?p=9580"},"modified":"2021-08-31T10:57:23","modified_gmt":"2021-08-31T02:57:23","slug":"%e8%8f%9c%e9%b3%a5%e8%a1%8c%e9%8a%b7%e4%ba%ba%e7%85%a7%e9%81%8e%e4%be%86%ef%bc%81%e9%82%84%e5%9c%a8%e6%90%9e%e4%b8%8d%e6%87%82-cpa%e3%80%81cpm%e3%80%81cvr-%e5%97%8e%ef%bc%9f%e5%bb%a3%e5%91%8a%e6%8a%95","status":"publish","type":"post","link":"https:\/\/missprotw.com\/%e8%8f%9c%e9%b3%a5%e8%a1%8c%e9%8a%b7%e4%ba%ba%e7%85%a7%e9%81%8e%e4%be%86%ef%bc%81%e9%82%84%e5%9c%a8%e6%90%9e%e4%b8%8d%e6%87%82-cpa%e3%80%81cpm%e3%80%81cvr-%e5%97%8e%ef%bc%9f%e5%bb%a3%e5%91%8a%e6%8a%95\/","title":{"rendered":"\u83dc\u9ce5\u884c\u92b7\u4eba\u7167\u904e\u4f86\uff01\u9084\u5728\u641e\u4e0d\u61c2 CPA\u3001CPM\u3001CVR \u55ce\uff1f\u5ee3\u544a\u6295\u653e\u6700\u5e38\u898b\u7684\u82f1\u6587\u55ae\u5b57\uff01"},"content":{"rendered":"<blockquote><p>\u521d\u5165\u884c\u92b7\u6bbf\u5802\u7684\u5c0f\u83dc\u96de\u5011\uff0c\u4e0d\u53ea\u8981\u6709\u4e00\u500b\u9748\u6d3b\u7684\u8166\u888b\uff0c\u9084\u8981\u628a\u7576\u5e74\u80cc\u82f1\u6587\u4e94\u5343\u55ae\u7684\u795e\u7d1a\u8a18\u61b6\u529b\u559a\u9192\u3002\u5982\u679c\u4f60\u662f\u4e00\u500b\u9023 KFC \u8ddf TLC \u90fd\u6703\u8a18\u932f\u7684\u7cca\u5857\u86cb\uff0c\u4e0b\u9762\u9019\u4e9b\u7c21\u7a31\u6bcf\u5929\u9ed8\u5ff5\u4e09\u904d\uff0c\u5fc3\u88e1\u4e0d\u8a18\u5f97\u3001\u8eab\u9ad4\u7e3d\u6703\u8a18\u5f97\uff01<\/p><\/blockquote>\n<p>\u5ee3\u544a\u884c\u92b7\u7684\u771f\u8ae6\u5c31\u662f\u8b93\u4f7f\u7528\u8005\u80fd\u9ede\u9078\u5ee3\u544a\uff0c\u6216\u76e1\u53ef\u80fd\u7684\u900f\u904e\u5ee3\u544a\u9032\u884c\u6d88\u8cbb\u3002\u9019\u4e5f\u6538\u95dc\u5230\u516c\u53f8\u884c\u92b7\u90e8\u5982\u4f55\u8a08\u7b97\u81ea\u5df1\u7684\u5ee3\u544a\u6295\u653e\u662f\u5426\u771f\u7684\u6709\u9054\u5230\u6548\u76ca\uff0c\u4ea6\u6216\u8005\u53ea\u662f\u767d\u82b1\u9322\u5728\u932f\u7684\u7b56\u7565\u4e0a\u3002<\/p>\n<h3><span style=\"color: #8e6fb3;\"><a style=\"color: #8e6fb3;\" href=\"https:\/\/www.bigcommerce.com\/ecommerce-answers\/what-is-cost-per-acquisition-cpa-what-is-benchmark-retailers\/\" target=\"_blank\" rel=\"noopener\">CPA\uff08Cost Per Action\uff09\uff1a\u55ae\u6b21\u884c\u52d5\u6210\u672c<\/a><\/span><\/h3>\n<p>\u4f7f\u7528\u8005\u6bcf\u5b8c\u6210\u4e00\u500b\u300c\u5b8c\u6574\u884c\u52d5\u300d\u7684\u6210\u672c\uff0c\u6839\u64da\u4e0d\u540c\u7522\u696d\u3001\u4e0d\u540c\u884c\u92b7\u5225\u800c\u6709\u4e0d\u540c\u6a19\u6e96\u3002<\/p>\n<p>\u884c\u52d5\u7684\u5167\u5bb9\u53ef\u4ee5\u662f\u9ede\u64ca\u9023\u7d50\u3001\u586b\u5beb\u8868\u55ae\uff08\u7559\u4e0b\u500b\u8cc7\uff09\u3001\u8cfc\u8cb7\u5546\u54c1\u3001\u4e0b\u8f09app\u3001\u8f49\u50b3\u5206\u4eab\u22ef\u22ef\u7b49\uff0c\u6709\u5f88\u591a\u7a2e\u65b9\u5f0f\u53ef\u4ee5\u57f7\u884c\u3002\u9019\u500b\u884c\u52d5\u53c8\u88ab\u7a31\u4f5c\u300cPPA \u6bcf\u6b21\u5b8c\u6210\u884c\u52d5\u6210\u672c\u300d\uff08Pay Per Acquisition\uff09\uff0c\u4e0d\u53bb\u7b97\u4e1f\u4e86\u591a\u5c11\u5ee3\u544a\u6295\u653e\uff0c\u800c\u662f\u4ee5\u8a08\u7b97\u6d88\u8cbb\u8005\u5b8c\u6210\u9019\u9805\u52d5\u4f5c\u6240\u82b1\u8cbb\u7684\u6210\u672c\uff0c\u4ee5\u96fb\u5546\u8209\u4f8b\u4f86\u8aaa\uff0c\u5c31\u662f\u6307\u5b8c\u6210\u4e00\u7b46\u8a02\u55ae\u6240\u82b1\u8cbb\u7684\u6210\u672c\u3002<\/p>\n<h3><span style=\"color: #8e6fb3;\"><a style=\"color: #8e6fb3;\" href=\"https:\/\/www.investopedia.com\/terms\/c\/cpc.asp\" target=\"_blank\" rel=\"noopener\">CPC\uff08Cost Per Click\uff09\uff1a\u6bcf\u6b21\u9ede\u64ca\u6210\u672c<\/a><\/span><\/h3>\n<p>\u6307\u300cTA\u9ede\u4e00\u6b21\u5ee3\u544a\uff0c\u5ee3\u544a\u4e3b\u9700\u4ed8\u51fa\u7684\u6210\u672c\u300d\uff0c\u82e5\u6c92\u6709\u9ede\u64ca\u52d5\u4f5c\uff0c\u5247\u6c92\u6709\u6536\u8cbb\u7591\u616e\u3002<\/p>\n<p>\u50cf\u662f<span style=\"color: #8e6fb3;\"><a style=\"color: #8e6fb3;\" href=\"https:\/\/support.google.com\/google-ads\/answer\/116495?hl=en\" target=\"_blank\" rel=\"noopener\"> Google Ads<\/a> <\/span>\u80fd\u5920\u8a2d\u5b9a\u300c\u6700\u9ad8\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9\u300d\uff0c\u4e5f\u5c31\u662f\u5ee3\u544a\u4e3b\u70ba CPC \u6240\u4ed8\u51fa\u7684\u6700\u9ad8\u91d1\u984d\uff0c\u800c\u5be6\u969b\u4ed8\u51fa\u7684\u91d1\u984d\u5247\u662f\u300c\u5be6\u969b\u55ae\u6b21\u9ede\u64ca\u51fa\u50f9\u300d\uff0c\u56e0\u70ba\u6709\u6642\u5be6\u969b\u4ed8\u51fa\u7684\u8cbb\u7528\u6703\u9060\u4f4e\u65bc\u4e00\u958b\u59cb\u8a2d\u5b9a\u7684\u6700\u9ad8\u51fa\u50f9\u3002\u9664\u4e86\u624b\u52d5\u7684\u9078\u64c7\u4ee5\u5916\uff0c\u4f60\u4e5f\u80fd\u4ea4\u7531\u8c37\u6b4c\u5927\u795e\u4f86\u5e6b\u4f60\u61f7\u633a\uff0c\u53ea\u8981\u9078\u64c7\u300c\u81ea\u52d5\u51fa\u50f9\u300d\u529f\u80fd\u5373\u53ef\u3002<\/p>\n<div id=\"attachment_9587\" style=\"width: 2570px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-9587\" class=\"wp-image-9587 size-full\" src=\"https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/pexels-lex-photography-1109543-scaled.jpg\" alt=\"CPA CPC CPD CPM CVR\" width=\"2560\" height=\"1707\" srcset=\"https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/pexels-lex-photography-1109543-scaled.jpg 2560w, https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/pexels-lex-photography-1109543-scaled-768x512.jpg 768w, https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/pexels-lex-photography-1109543-1024x683.jpg 1024w, https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/pexels-lex-photography-1109543-scaled-600x400.jpg 600w, https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/pexels-lex-photography-1109543-300x200.jpg 300w, https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/pexels-lex-photography-1109543-2048x1365.jpg 2048w, https:\/\/missprotw.com\/wp-content\/uploads\/2021\/06\/pexels-lex-photography-1109543-1140x760.jpg 1140w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><p id=\"caption-attachment-9587\" class=\"wp-caption-text\">\u5716\uff0f\u53d6\u81ea Pexels<\/p><\/div>\n<h3><span style=\"color: #8e6fb3;\">CPD\uff08Cost Per Download\uff09\uff1a\u6bcf\u6b21\u4e0b\u8f09\u6210\u672c<\/span><\/h3>\n<p>\u525b\u6709\u63d0\u5230\u4f7f\u7528\u8005\u5b8c\u6210\u7684\u884c\u52d5\u4e2d\u6709\u5305\u542b\u300c\u4e0b\u8f09 app\u300d\uff0c\u800c CPD \u5c31\u662f\u7528\u4f86\u8a08\u7b97\u900f\u904e\u5ee3\u544a\u6295\u653e\u7684\u8def\u5f91\uff0c\u5f15\u5c0e\u6d88\u8cbb\u8005\u4e0b\u8f09 app\uff08\u6216\u4e0b\u8f09\u6a94\u6848\uff09\u7684\u55ae\u6b21\u6210\u672c\u3002\u4e0d\u7ba1\u6709\u6c92\u6709\u5b89\u88dd\u6210\u529f\uff0c\u53ea\u8981\u6709\u4e0b\u8f09\u5c31\u7b97\u6578\u3002\u901a\u5e38\u662f\u5728 Apple Store\u3001Google Play\u3001\u904a\u6232\u7a4d\u5206\u7246\u3001\u6216\u662f\u6d41\u91cf\u806f\u76df\u4e2d\u5e38\u898b\u5230\u3002<\/p>\n<hr \/>\n<p><span style=\"color: #808080;\"><em>Read More<\/em><\/span><\/p>\n<ul>\n<li><span style=\"color: #8e6fb3;\"><a style=\"color: #8e6fb3;\" href=\"https:\/\/missprotw.com\/authorcg\/9569.html\">\u7db2\u7d05\u90fd\u600e\u9ebc\u8cfa\u9322\uff1f\u5275\u696d\u4eba\u4e0d\u53ef\u4e0d\u77e5\u7684\u300c\u806f\u76df\u884c\u92b7\u300d\uff01\u6253\u9020\u9ad8\u54c1\u8cea\u7121\u75d5\u696d\u914d\u6587<\/a><\/span><\/li>\n<li><span style=\"color: #8e6fb3;\"><a style=\"color: #8e6fb3;\" href=\"https:\/\/missprotw.com\/authorcg\/8917.html\">\u3010\u83e0\u863f\u7d1a\u597d\u66f8\u3011\u65b0\u5275\u54c1\u724c\u3001\u81ea\u5a92\u9ad4\u8056\u7d93\uff5c\u7db2\u8def\u884c\u92b7\u7a76\u6975\u653b\u7565\uff1a\u5343\u842c\u71df\u6536\u768413\u500b\u79d8\u5bc6\u82077\u5f35\u85cd\u5716<\/a><\/span><\/li>\n<li><span style=\"color: #8e6fb3;\"><a style=\"color: #8e6fb3;\" href=\"https:\/\/missprotw.com\/authorcg\/9376.html\">\u3010\u5f8c\u5bae\u5b78\u3011\u300c\u67d4\u60c5\u4f3c\u6c34\uff0c\u5805\u6bc5\u5982\u7af9\u300d\u5f9e\u300a\u5ef6\u79a7\u653b\u7565\u300b\u627e\u51fa\u4e00\u751f\u4e2d\u5fc5\u5b785\u5927\u300c\u8077\u5834\uff0f\u611b\u60c5\u300d\u79d8\u7b08<\/a><\/span><\/li>\n<\/ul>\n<hr \/>\n<h3><a href=\"https:\/\/developers.facebook.com\/docs\/marketing-api\/bidding\/guides\/optimized-cost-per-mille?locale=zh_HK\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #8e6fb3;\">CPM\uff08Cost Per Mille\uff09\uff1a\u6bcf\u5343\u6b21\u66dd\u5149\u6210\u672c<\/span><\/a><\/h3>\n<p>CPM \u53c8\u88ab\u7a31\u70ba Cost Per Thousand\uff0c\u4ee51000\u6b21\u5ee3\u544a\u66dd\u5149\u70ba\u4e00\u55ae\u4f4d\u4f86\u8a08\u8cbb\uff0c\u50b3\u7d71\u5a92\u9ad4\u548c\u539f\u751f\u7684\u5167\u5bb9\u884c\u92b7\u7d93\u5e38\u4f7f\u7528\u9019\u7a2e\u8a08\u50f9\u65b9\u5f0f\uff0c\u5c31\u7b97\u6d88\u8cbb\u8005\u5728\u63a5\u6536\u5230\u5ee3\u544a\u6295\u653e\u7684\u8cc7\u8a0a\u5f8c\uff0c\u6c92\u6709\u9ede\u64ca\u3001\u6c92\u6709\u4e0b\u8f09\u3001\u4e5f\u6c92\u6709\u6210\u4ea4\uff0c\u5ee3\u544a\u4e3b\u4ecd\u9700\u8981\u652f\u4ed8\u8cbb\u7528\u3002\u56e0\u6b64\u5982\u679c\u4f60\u7684\u6a19\u984c\u6216\u8996\u89ba\u4e0d\u5920\u5438\u775b\uff0cCPM \u5c31\u4e0d\u7b26\u6548\u76ca\uff0c\u56e0\u70ba\u6c92\u6709\u7522\u751f\u9023\u5e36\u6027\u7684\u4ea4\u6613\u3002<\/p>\n<h3><a href=\"https:\/\/www.is.com\/glossary\/conversion-rate\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #8e6fb3;\">CVR\uff08Conversion Rate\uff09\uff1a\u8f49\u63db\u7387<\/span><\/a><\/h3>\n<p>\u6d88\u8cbb\u8005\u900f\u904e\u300c\u5ee3\u544a\u5438\u5f15\u300d\u800c\u5be6\u969b\u9054\u6210\u300c\u8f49\u63db\u76ee\u6a19\u300d\uff0c\u4e5f\u5c31\u662f\u5be6\u969b\u8cfc\u8cb7\u7522\u54c1\u6216\u670d\u52d9\u7684\u6b21\u6578\u6bd4\u7387\u3002<br \/>\n\uff08\u516c\u5f0f\u70ba\uff1a\u9ede\u64ca\u5ee3\u544a\u6b21\u6578\uff0f\u5ee3\u544a\u8f49\u63db\u6b21\u6578*100%\uff09\u5982\u679c\u5ee3\u544a\u4e3b\u8981\u770b\u76ee\u524d\u6295\u653e\u7684\u4f4d\u7f6e\u6216\u5167\u5bb9\u662f\u5426\u6b63\u78ba\uff0c\u5206\u6790\u8f49\u63db\u7387\u53ef\u4ee5\u5feb\u901f\u77e5\u9053\u76ee\u524d\u5927\u7d04\u6210\u6548\u5982\u4f55\u3002\u597d\u7684\u8f49\u63db\u7387\u6c34\u5e73\u76ee\u524d\u7d04\u5728 1 &#8211; 2%\uff0c\u6a02\u89c0\u4e00\u9ede\u7684\u71b1\u92b7\u7522\u54c1\u751a\u81f3\u53ef\u9054 5% \u4ee5\u4e0a\u3002<\/p>\n<p>\u901a\u5e38\u696d\u4e3b\u53ef\u4ee5\u5c07 CVR \u8ddf <span style=\"color: #8e6fb3;\"><a style=\"color: #8e6fb3;\" href=\"https:\/\/www.wordstream.com\/click-through-rate\" target=\"_blank\" rel=\"noopener\">CTR\uff08\u9ede\u64ca\u7387\uff09<\/a><\/span>\u4ea4\u53c9\u53c3\u8003\uff0c\u4f5c\u70ba\u7522\u54c1\u5728\u5e02\u5834\u7af6\u722d\u529b\u7684\u8a55\u6bd4\u5206\u6790\u3002\u5982\u679c\u5169\u500b\u6578\u64da\u90fd\u5728\u5e73\u5747\u503c\u4ee5\u4e0a\uff0c\u5c31\u4ee3\u8868\u7522\u54c1\u672c\u8eab\u5927\u62b5\u6c92\u554f\u984c\uff0c\u53ea\u8981\u8003\u616e\u7522\u54c1\u751f\u547d\u9031\u671f\u8d70\u5411\u8870\u9ede\u5f8c\u7684\u672a\u4f86\u50f9\u503c\u3002<\/p>\n<p>\u559c\u6b61\u9019\u96c6\u7684\u5167\u5bb9\u55ce\uff1f\u6383\u63cf\u4ee5\u4e0bQRcode\u52a0\u5165\u6211\u5011\u7684 line@\uff0c\u7372\u5f97\u66f4\u591a\u95dc\u65bc\u884c\u92b7\u7684\u6280\u80fd\u8207\u5927\u5c0f\u4e8b\uff0c\u6211\u5011\u96f2\u7aef\u898b\u9762\uff01<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11798 aligncenter\" src=\"https:\/\/missprotw.com\/wp-content\/uploads\/2021\/08\/\u6210\u70ba\u871c\u601d\u83e0\u863fMISSRPo\u7684\u597d\u53cb\u5427\uff01.png\" alt=\"\" width=\"1004\" height=\"590\" srcset=\"https:\/\/missprotw.com\/wp-content\/uploads\/2021\/08\/\u6210\u70ba\u871c\u601d\u83e0\u863fMISSRPo\u7684\u597d\u53cb\u5427\uff01.png 1004w, https:\/\/missprotw.com\/wp-content\/uploads\/2021\/08\/\u6210\u70ba\u871c\u601d\u83e0\u863fMISSRPo\u7684\u597d\u53cb\u5427\uff01-768x451.png 768w, https:\/\/missprotw.com\/wp-content\/uploads\/2021\/08\/\u6210\u70ba\u871c\u601d\u83e0\u863fMISSRPo\u7684\u597d\u53cb\u5427\uff01-300x176.png 300w, https:\/\/missprotw.com\/wp-content\/uploads\/2021\/08\/\u6210\u70ba\u871c\u601d\u83e0\u863fMISSRPo\u7684\u597d\u53cb\u5427\uff01-600x353.png 600w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/p>\n<p>\u871c\u601d\u83e0\u863f \u6574\u7406\u7de8\u8f2f\uff5cPolar<\/p>\n<p><span style=\"color: #a65ea5;\"><a style=\"color: #a65ea5;\" href=\"https:\/\/missprotw.com\/authorcg\/9050.html\">\u300b\u9f13\u8d77\u52c7\u6c23\u5617\u8a66\u300c\u8de8\u9818\u57df\u300d\uff01\u8a72\u600e\u9ebc\u505a\uff0c\u624d\u80fd\u8de8\u7684\u6f02\u4eae\uff1f<\/a><\/span><\/p>\n<p><span style=\"color: #a65ea5;\">\u300b<a style=\"color: #a65ea5;\" href=\"https:\/\/missprotw.com\/authorcg\/3762.html\">\u00a0\u99d0\u7ad9\u7de8\u8f2f\uff0f\u5343\u842c\u66a2\u92b7\u5c0f\u8aaa\u300a\u79d8\u5bc6\u300b3\u500b\u81f4\u5bcc\u6cd5\u5247 \u7528\u79d1\u5b78\u5256\u6790\u300c\u8cfa\u9322\u300d\u9019\u6a94\u4e8b<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u521d\u5165\u884c\u92b7\u6bbf\u5802\u7684\u5c0f\u83dc\u96de\u5011\uff0c\u4e0d\u53ea\u8981\u6709\u4e00\u500b\u9748\u6d3b\u7684\u8166\u888b\uff0c\u9084\u8981\u628a\u7576\u5e74\u80cc\u82f1\u6587\u4e94\u5343\u55ae\u7684\u795e\u7d1a\u8a18\u61b6\u529b\u559a\u9192\u3002\u5982\u679c\u4f60\u662f\u4e00\u500b\u9023 KFC 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